The future of cities starts at Ryerson
President Mohamed Lachemi says the city of the future will take shape through a chorus of ideas united by the drive to think differently.
It is my pleasure to share the news that Ryerson is launching a major national advertising campaign promoting our strengths in research, creativity and city building.
In the coming days and weeks, you're likely to see a significant Ryerson presence in national publications, outdoor settings and across popular digital channels. From the Globe and Mail to the Financial Post to the Walrus, our university is primed for substantial exposure across the country. Given the national focus, I'm proud to note that the campaign will also be bilingual, with key assets produced in both English and French.
This is an exciting time for Ryerson. Coming on the heels of the announcement introducing our leadership of the Future Skills Centre, the opening of the Centre for Urban Innovation, this campaign aims to reinforce Ryerson’s reputation as a leader in urban-focused and impact-driven research with opinion leaders and decision makers across Canada.
We are committed to a culture of cooperation and seamless partnerships with industry, stakeholders, and government. That is part of the Ryerson difference – our can-do approach to finding solutions. Our willingness to defy convention and try something new. Our outstanding faculty and researchers who are seeking solutions to global challenges. It is all of these things and more.
At Ryerson, we’ve always considered ourselves city builders, but this task is taking on new meaning. The city of the future won’t be built with bricks. It’ll take shape as a chorus of ideas united by the drive to think differently about sustainability, technology, democracy and citizen engagement.
We are constantly evolving thanks to the diverse, enterprising and collaborative people who are attracted to being part of a university that has its sights set on shaping the future of cities both in Canada and around the globe. This is why I remain optimistic about the future — because I am confident in our university’s ability to shape it.
Please take a moment to visit the campaign website. At the top, you'll find the video that serves as the centerpiece of this bold marketing initiative. I think it's a powerful statement about Ryerson's ingenuity and our optimism about the future.
I also invite you to explore the rest of the site, where you'll find much to read about the tremendous impact our faculty are making in Toronto and beyond.
Mohamed Lachemi
President and Vice-Chancellor