Anurekha Kumaraguru

Education

• Masters in Business Administration - BHC, India & Neoma Business School, France
• Post Graduate Certification in Digital & Content Marketing - York University, Toronto Executive Program in Digital Marketing: Applications and Analytics - Indian Institute of Management (IIM) Lucknow, India

Specialization

Business Administration | Digital & Content Marketing | Digital Storytelling | Content creation | People management 

Biography

Anurekha Kumaraguru has over 8 years of experience in sales and marketing and has worked with renowned brands such as Vodafone India and Häfele India, where she demonstrated exceptional leadership in customer engagement, revenue growth, and marketing strategies. She holds a Master of Business Administration from Bishop Heber College in India and NEOMA Business School in France. Further expanding her expertise, she pursued an Executive Program in Digital Marketing from the Indian Institute of Management (IIM) Lucknow and completed a Postgraduate Certification in Digital and Content Marketing from York University in Toronto, Canada.

In addition to her corporate experience, Anurekha is an entrepreneur who has managed two online businesses since 2021: a crochet brand and a handmade jewelry shop. 

Anurekha's expertise spans customer service, digital marketing, UX research, product lifecycle management, and people management. 

Why Digital Media?

I am passionate about using digital platforms to tell compelling stories, build brands, and create engaging user experiences. As consumer behavior continues to evolve, I believe that digital media will play a crucial role in shaping the future of marketing and communication, and I am excited to contribute to this transformative landscape.

Links

Linkedin: www.linkedin.com/in/anurekha-kumaraguru