Alisha Pereira
Education
- Bachelor of Arts, St. Xavier's College (Autonomous) Mumbai
Specialization
Content Strategy and Planning, Concept Development, Script Supervision, Branded Content Creation, Creative Project Management, Television Production, Digital Storytelling
Biography
Growing up in Mumbai, a vibrant intersection of arts, culture, television, and cinema, Alisha discovered her passion for the creative arts early on. She credits her Bachelor of Arts studies with planting the seeds of a fundamental truth: everyone and everything has a story behind them, if you look closely. Always on the hunt for new stories and ways to tell them, this belief extends to her personal interests, including book clubs, musical theatre, music groups, and sports fandoms, where the diverse knowledge she gains enhances her storytelling skills and creative approach.
With eight years of experience as a creative producer for scripted content at Disney-Star in India, Alisha has built a strong foundation in project management, script supervision, concept development, and branded content creation. She loves working in collaborative creative environments, and her passion for pop culture from both the East and West gives her great insights into global media trends, which she seamlessly weaves into her work.
Passionate about the power of content to connect people and cultures, Alisha is excited to explore the fields of interaction design, immersive technologies, and transmedia storytelling. By combining her industry experience with new skills from Toronto Metropolitan University, she aims to create innovative, multidisciplinary digital media projects that blend storytelling with technology and redefine how audiences engage with entertainment, education, and tourism.
Why Digital Media?
Living in a digital-first world during the pandemic, I witnessed how people turned to digital experiences as a lifeline and source of comfort. In those unprecedented times, it cemented incredible power of stories to unite and reassure us. It became clear to me that the future of storytelling lies at the intersection of creativity and technology. Those who can not only ideate but also bring ideas to life across multiple platforms will shape that future. This realization pushed me out of my comfort zone and ignited a spark to develop the skills necessary to craft immersive narratives that resonate globally, no matter the medium.
The MDM program's interdisciplinary approach will be pivotal in this journey, offering the exciting opportunity to explore new disciplines and collaborate with diverse, talented professionals from around the world. Learning from their unique perspectives will deepen my understanding of lived experiences and transform the way I approach my own creative work, as I transition from producing for television to becoming a versatile digital storyteller.
Links
LinkedIn: www.linkedin.com/in/alisha-pereira/