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Josephine Chan

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Education

  • Executive Program – Digital Marketing Analytics, MIT Sloan School of Management
  • Bachelor of Science (BSc) (Hons) in Hotel Management, The Hong Kong Polytechnic University
  • Bachelor of Science in Hospitality & Tourism Management, San Francisco State University (Student Exchange Programme)

Specialization

Digital Marketing, E-commerce, Business Analytics, Project Management, Social Media Marketing, Content Marketing

Biography

Josephine is a tech-savvy, data-driven, and dedicated digital marketer with eight years of demonstrable hands-on experience in planning, managing, and optimizing digital marketing initiatives across multiple digital channels. She is skilled at utilizing analytics-based marketing to improve ROI for marketing campaigns, and she is deeply passionate about navigating the latest applications of artificial intelligence (AI) and machine learning within the context of marketing analytics.

Josephine kickstarted her career as a digital marketer at the award-winning The Peninsula Hotels and InterContinental Hotels & Resorts. She also worked as a Project Manager for the Hong Kong Trade Development Council, where she supported the strategic digital marketing initiatives for 35+ international exhibitions and conferences yearly, including but not limited to the Asian Financial Forum, Asia Summit on Global Health, as well as Asian Logistics, Maritime and Aviation Conference.

Why Digital Media?

The digital media industry is rapidly evolving and is an outlet for creativity and innovation. It is a broad field encompassing various disciplines, such as graphic design, web development, animation, multimedia production, user experience (UX) design, and digital marketing. As a digital marketer, keeping up with this field's latest trends and advancements is necessary. The program aligns with my interests, career aspirations, and passion for creativity and technology.

Links

LinkedIn: www.linkedin.com/in/josephinecytung
Instagram: @josephine_cytung