Skip to Main Content
You are now in the main content area

Shirleyn Babu

Girl

Education

  • Bachelor of Arts in Communications and Public Relations

Specialization

Content Creation, Social Media Management, Creative Writing, Public Relations, Marketing

Biography

Originally from the southern state of Kerala in India, and being born and brought up in Dubai, UAE, Shirleyn grew up as a third culture child. Living in one of the most up-and-coming cities in the world definitely broadened her horizons. Going to an international school from a young age and having peers from all around the world helped Shirleyn realize that she wanted to explore more parts of the world and learn about different cultures. 

Consequently, after graduating from the IB diploma program, Shirleyn moved to Tampa, Florida to pursue her undergraduate program at the University of Tampa. At the University of Tampa, after coming in with an undecided major, Shirleyn eagerly seized the chance to take courses in many different areas. She quickly came to the understanding that she enjoyed and found solace in writing and creating. Through her studies at the University of Tampa, Shirleyn became passionate about content creation and the media. 

As part of Generation Z, the communications and digital media field has been exceptionally growing throughout her lifetime. Being able to experience the transition from traditional communications to modern media from such a young age has shaped Shirleyn to stay connected to the rest of the world at her fingertips at all times. Growing up in Dubai and being a witness to the tremendous growth in society and infrastructure, Shirleyn has always been inclined to think ‘what’s next?’ Her desire to grow her career in the digital media field commenced when Shirleyn realized how it is ever-changing. As someone who welcomes change and thrives in new settings, Shirleyn found herself appreciating the digital media world and what it had to offer. Shirleyn joined the MDM program to expand her understanding of the creative industry and increase her skillset in innovation and entrepreneurship in the digital media world. 

Why Digital Media?

Digital Media is the future and is so relevant right now. It has the power to change the way we interact. I have always wanted to dive into the digital world ever since I got into the creative industry. I am passionate about digital marketing and creation and wanted to improve, learn and grow in this field. The MDM program will help me gain entrepreneurial knowledge and an innovative mindset that can guide me in the professional world of digital media.

Major Research Paper

I want to understand how the music industry is continuing to evolve and become dependent on digital platforms to discover new talents in this new digital age, specifically through a thorough study of TikTok. I want to be able to conclude how the music industry will continue to adapt to the gradual change in the digital world and evolve into being less artist and repertoire based and become more of an independent representation.

Links

LinkedIn: hwww.linkedin.com/in/shirleyn-babu/

Instagram: @shirleynbabu