Kerina (Yuchen) Jiang
Education
- Bachelor of Graphic Design, LaSalle College Vancouver
- Diploma of Foundation Visual Art & Design, Vancouver Film School
Specialization
Designer, Entrepreneur, Storyteller
Biography
Yuchen (Kerina) Jiang is an emerging interdisciplinary inventor who has two product appearance patents. As a transmedia storyteller, she uses graphic design, film/video production, and UI/UX design to solve real problems in lifestyle industries such as cosmetics, food & beverage, hospitality, and outdoor sports.
She is a creative strategist, project manager, and businesswoman who consistently invested her time and resources in learning novel ideas, cutting-edge technologies, business models, and the latest market trends in smart home and personal care products/applications. Besides her research, Jiang is taking courses on interactive media and applications, digital and physical prototyping/manufacturing, and digital marketing.
Why Digital Media?
Speaking and collaborating with intelligent, skilled, enthusiastic, and responsible people is a great pleasure. I'm looking for the right group who share the same interests that I could find meaningful connections with. Through collective projects, I have made many life-long friends. I believe that by sharing our passion and ideas, we could positively impact the for-profit and non-profit sectors.
Major Research Paper
Based on AI-generated advertising to test the potential demand of Seafloor Storage N0.1 in overseas
My MRP aims to explore AI generative tools for social media content creation for marketing purposes. The project has three major phases: branding positioning and marketing research, social media campaign design using AI generative tools, and testing and iteration based on the collected data. The goal is to understand how to use AI-empowered technology to promote a new product line, Seafloor Storage No. 1 (SSN01), of the Times winery, China, in Canada through social media.
Links
Linkedin: www.linkedin.com/in/yuchen-kerina-jiang