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Kaiwei (Ricky) Zheng

Guy

Education

  • Bachelor of Technology in Graphic Communication Management, Toronto Metropolitan University

Specialization

Book Publishing, Creative Ideation, Digital Asset Management, Digital Signage Solutions, Graphic Design, Packaging Design, Project Management

Biography

Kaiwei (Ricky) Zheng is a graduate of the Graphic Communications Management program at Toronto Metropolitan University. During his time at TMU, he concentrated on publishing and minored in communication and design. Kaiwei is passionate about digital signage solutions and digital asset management. During his fourth year of university study, he learned and discovered innovative ways to use the DAM system and focused on integrating it into digital signage solutions. Ricky also has solid graphic design and typography skills and has designed and managed the orientation book project for the Chinese Students & Scholars Association at TMU.

Why Digital Media?

The beauty of digital media is to create collaboratively and use artistic vision to gain insight into the future of technical science. The MDM program is like a decoder, allowing me to translate symbols that computers can interpret into something human beings can understand. I aspire to create a world of my own, fusing and spanning multiple disciplines of art, so that stories are no longer told with words, but enjoyed with all the senses.

Major Research Paper

Enhancing Engagement in Higher Education: Developing a 2D Pixel Social-Based Gamification System for Post-Pandemic Learning

The major project undertaken involves the creation and integration of a 2D pixel-based social game into the university environment, embracing the principles of gamification in education to enhance student engagement and learning motivation. This innovative game provides students with personalized digital identities and spaces, enveloped within an RPG (Role-Playing Game) mechanics, fostering an immersive learning environment. Students navigate through a landscape of various tasks and challenges, where rewards are integral to the game design. The anticipation is that students would prioritize tasks with higher reward indices, thereby stimulating their engagement in learning activities. The project also examines students' responses to their digital avatars, observing the time and effort dedicated to character customization and skill selection.

Links

Website: kaiweizheng.com

LinkedIn: www.linkedin.com/in/kaiwei-zheng