Skip to Main Content
You are now in the main content area

Hazem Fahmy

Guy

Education

  • Bachelor of Science in Pharmacy & Biotechnology, German University in Cairo

Specialization

Digital Marketing, Media Strategy, Social Media Management, Content Creation, Creative Ideation, Copywriting.

Biography

Hazem's love for creativity and problem-solving led him to pursue a career in the creative industry after graduation. He started his career in advertising before shifting to digital media. He worked at OMD worldwide as part of PepsiCo's digital team in Egypt for five years before joining one of the leading telecommunications companies, Vodafone, as a content creation team leader in the social marketing unit. As a professional with seven years of experience in the industry, Hazem is striving to add to his diverse academic and professional portfolio in the next chapter of his life, which made him gravitate towards TMU's MDM program.

Why Digital Media?

Digital media is a constantly changing landscape that shapes the future of our everyday lives. The MDM program offers a multidisciplinary teaching approach and adopts the "talent triangle" philosophy, which will help me develop and garner the skills needed to equip me for the new decade and its media innovations.

Major Research Paper

GARMNTs: Rewriting the Rules of Online Fashion Retail with Ethics and Innovation through Storytelling & Customization.

This major research project focuses on developing GARMNTs, a web-based retailer that aims to create a more ethical fashion marketplace. GARMNTs stands out from other retailers by emphasizing storytelling, customization, and community engagement, offering a unique platform that bridges the gap between consumers, independent designers, and curators in the fashion industry. GARMNTs fosters a conscious fashion ecosystem by addressing the increased fast fashion consumption's impact on independent designers and consumer perceptions through UX design strategies such as storytelling and user-curated inventory customization, promoting consumer appreciation for independent designers and empowering informed choices aligned with values.

Links

Linkedin: www.linkedin.com/in/hazem-fahmy-34625893/