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Yanbo Xing

Guy

Major Research Paper

The Web 3.0 concept and blockchain market substantially impacted Yanbo and Joe’s project. A non-fungible token (NFT) is a tradable digital asset representing real-world objects such as art, music, in-game items, and videos on the blockchain. The loot box project will be an iteration of the current NFT purchasing experience, which optimized gamified and interactive environments for consumers. Specifically, it focuses on maximizing the consumer’s arousal effect through gamification planning and rule sets.

Education

  • Bachelor of Fine Arts (BFA) Integrated Media program

Specialization

Content Creation, Digital Storytelling, Social Media Management, Graphic Design, Multi-media Art, Photography, Cinematography

Biography

Yanbo is a Toronto-based independent artist focused on creating visual expression. As a graduate of OCAD University’s Integrated Media program, his works from the past 5 years have got inspiration from the trend of online media. Throughout the Covid-19 pandemic,  he realized digital media played an important role, and shuffle the media industry. He is grateful that he can learn a lot of knowledge and skills to make content such as the process of filmmaking, scripting, audio editing, media installation, etc. He is passionate about using digital media as a form to combine and recreate the concept of the new era‘s aesthetics, and looking forward to using his vision of media to make long-lasting creations.

Why Digital Media?

After finishing my Bachelor of Fine Arts degree, I strengthened my resolve to move forward in the media industry. MDM's theoretical and practical study matches perfectly with my undergrad artistic study. This inspired me to delve deeper into Digital media. 

Links

Website: https://yanbo-xings-portfolio.webflow.io/

LinkedIn: https://www.linkedin.com/in/yanbo-xing-209192221/

Vimeo: https://vimeo.com/user83680205