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Pia Ocvirk

Girl

Major Research Paper

My MRP explores the ways in which children’s television shows can be expanded to digital platforms in order to create immersive, transmedia stories that create benefits for both the audiences - children - as well as the networks and production companies behind the programming. By focusing on animated television shows and content for children between the ages of 6 and 11 and taking into account children’s media literacy and cognitive skills, my research fills the gap between existing scholarship in the field of transmedia storytelling and that in the field of children’s media and entertainment.

Education

  • Bachelor of Arts in Computer Science with a minor in Media Studies (DePauw University)

Specialization

Digital Storytelling, Media Production, Digital Strategy, Content Marketing

Biography

Pia is a passionate digital storyteller and an avid consumer and critic of media. During her undergraduate studies, Pia focused her academic research on media censorship, diversity in mainstream media, and innovation within storytelling. Her academic research, combined with her experiences as a consumer of media, drives her to tell unique stories in innovative ways utilizing digital media with goals to entertain and inspire. Additionally, she worked in a wide range of marketing roles through which she adopted the belief that using a narrative to communicate the brand’s message is one of the most effective ways to capture consumer’s attention. Through her academic and professional experiences, Pia developed a valuable set of skills within the practice of media and is experienced in multimedia production, content marketing, and digital strategy. She aims to use her multidisciplinary background and her wide range of skills in any project she takes on in order to produce quality work in an efficient manner. Currently, Pia produces a weekly sports podcast, Behind The Gold, and works as a freelance content creator helping brands reach their full potential on emerging social media platforms. 

Why Digital Media?

Pia aspires to become a well-rounded digital media professional with a deep understanding of digital and multimedia storytelling. Through MDM, she aims to further build on her theoretical and practical skills within the field of digital media in order to successfully launch a career in digital storytelling and media production. 

Links

LinkedIn: https://www.linkedin.com/in/piaocvirk/