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Kripa Salvaya

Girl

Major Research Paper

If attention is the new oil, then is addiction the new normal? Through my research, I aim to examine adolescents' social media interaction and its influence on their well-being from a behavioral neuroscience lens. Based on the insights, user needs, and problem areas, I am further designing a gamified app for sustainable behavior change from both eudaemonic and hedonic perspectives. This app will enable users to undertake purposeful and exciting quests while forging meaningful connections, thereby channelizing their attention positively.

Education

  • Bachelor of Arts (Honours) in Communication Design, Pearl Academy
  • Bachelor of Arts (Honours) in English, Delhi University 

Specialization

Graphic Design, Visual Communication, User Interface Design, Photography, Brand Identity Design, Typography

Biography

Growing up in a diverse multi-ethnic cosmopolitan environment of New Delhi, Kripa found inspiration in the surroundings of medieval Indian art, architecture, and a vibrant range of crafts, cultures, and traditions. Her passion for art and design led her to pursue Bachelor in Communication Design where she explored her interests further and enthusiastically augmented her creative horizon. With an additional interest in English literature and psychology, she enrolled in another bachelor’s degree to complement her skills as a communication designer. 

Thereafter, she ventured into the tech world as a UX Analyst where she gained abundant exposure by working on real-world projects and is now equipped with a diverse skill set of visual communication, user experience design, and behavioral psychology. This corresponds to her evolving interest in human & life-centered design and the importance of designing innovative experiences while considering all forms of life. Having understood the responsibility of being a communication designer with the ability to gauge people’s psyche to influences their behaviors, she aspires to craft transformative experiences that align with the ever-changing nature of humans and our ecosystem for a better tomorrow.

Why Digital Media?

Kripa's curiosity to explore the ever-growing field of interactive media and motivation to widen her horizon by a deeper understanding of interactive storytelling, human-computer interaction, and human centred-design, steered her towards the Master of Digital Media program at Ryerson University.  She is eager to utilise her varied skillset in order to build a substantial research project with the purpose of designing unique meaningful experiences from a holistic viewpoint.

Links

Instagram: @kripa_salvaya 

Behance: https://www.behance.net/kripa090718bd6