Fatimah Alsafi

Education

•  International Bachelor of Business Administration, Schulich School of Business – York University

Specialization

Marketing, International Business, and Responsible Business 

Biography

A multilingual, passionate, and determined woman, she attended the top business school in Canada without knowing anything about the business world. In her first two years of undergrad, she found her passion mainly in marketing because she saw that it’s the most creative side of the business world. She was a creative individual who loved everything related to design, fashion, and beauty, which led to her decision to pursue a career in the fashion business industry.

On her exchange semester to Paris, she was astonished by the city, the French culture, and the fashion and beauty environment in the world’s fashion capital. She was able to know herself better and explore her interests in everything related to art through her museums visits and artistic vibes of Paris. For this reason, she decided to pursue the master of digital media at Ryerson to complement her undergrad degree and get a better opportunity of working for fashion giants.  

Why Digital Media?

In our continually evolving world, digital media has managed to become the most critical part of any business success. No matter which industry the business operates in, digital media exposure is a must nowadays. It offers the fastest way of business exposure to the market and grants them more rapid results. For this reason, she decided to attend the master of digital media. Upon graduation, she’s looking to develop a hyper app where emerging artists and fashion designers worldwide will share their work and sell it, along with offering analytics on how the artist or designer's name & revenue is growing.

Links

https://www.linkedin.com/in/fatimah-alsafi-33b8b2150/ (external link)