Yasmeen Alhamdan
Education:
- Toronto Metropolitan University, Bachelor of Commerce, Marketing Management - 2015
- Humber College, Certificate of Achievement, Graphic Design for Print and Web – 2017
Specialization:
Graphic and Web Design, Digital Marketing, Videography
Biography:
Yasmeen graduated from Ted Rogers School of Management with a bachelor’s degree in Marketing Management. During her last semester as an undergraduate student, Yasmeen had the opportunity to develop a strategic marketing plan for the International Exchange Department at IESEG International School of Management in Paris, France.
She believes that applying graphic design for commercial purposes is one of the fastest ways to capture consumer’s attention in an artistic manner. Her passion for graphic design motivated her to complete the Graphic Design for Print and Web program, with honour, at Humber School of Media Studies and Information Technology. She worked as a freelance graphic designer creating innovative digital and print assets.
In her major research project, Yasmeen’s goal is to develop a prototype of a grocery shopping experience by employing Augmented Reality (AR) as an intelligent guide which will assist shoppers evaluate products and make decisions with more certainty and efficiency.