Ellen Hayes

Education

Bachelors of Science
Food Science - Human Nutrition 
Concentration: Hospitality Management
University of Illinois at Urbana - Champaign (UIUC)

Certifications: Google Analytics & Mobile App Analytics Fundamentals

Specialization

Digital Strategy/UX, Content Strategy, Technical Communication* (main interest), Copywriting, Professional Writing

Biography

Creative yet meticulously organized, Ellen comes to the MDM program with a B.S. degree from the University of Illinois at Urbana-Champaign, six years of experience within the hospitality/events management sector, and three years of experience within digital content management & business development. Her most recent work experience includes serving as Content Specialist Team Lead at Groupon; Social Media & Marketing Intern at INcubes; Restaurant Operations Consultant for Rose City Kitchen; and volunteer content marketing strategist roles for Toronto-based organizations OUTwrites & Kids Write 4 Kids.

Why Digital Media?

Past work experiences have shown me that my strongest skills lie in a fast learning curve, strong adaptability to new situations, and the ability to clearly & concisely explain new processes, whether through various digital media or in direct training of employees. 

The Internet & Digital Media have catalyzed changes in how we perceive every aspect of life -- from disruption to industries such as law & entertainment at the macro level, to the way we communicate with our peers on a personal level. Ryerson’s MDM program offers me the ability to step fully into the heart of an industry that will continue to transform the way we live and work. Additionally, it will offer me the chance to pursue my long-term goal of becoming a leader in project management for companies on the cutting edge of the digital revolution. 

Digital media, along with the advent of the Internet, is amazing. It continually challenges our understanding of traditional industries at an incredibly rapid pace, and this specialization brings a strong edge to any organization that wishes to stay relevant. 

Website

ellenhayes.com (external link)