Aaron Appleby

Education

Bachelor's Degree, History Major and Political Science Minor, Western University

Post Graduate Diploma, Marketing, Western University

Email Address

appleby.aaron@gmail.com

Specialization

Marketing, communications and brand strategy

Biography

Aaron is a native Torontonian with a passion for marketing, music and new technology. A graduate of Western University, Aaron holds a Bachelor of Arts degree with a major in history and a minor in political science. Upon completing his undergraduate degree in 2012, he started working part time as the production assistant for a Toronto based audio consulting company called Bellosound. Bellosound offers a range of music services to corporate and private clients such as hotels, restaurants, retail stores and private homes. Aaron has since completed a postgraduate diploma in marketing from Western University. Over the last year and a half he has worked on the national brand, marketing and communications team at EY Canada. At EY, he began as the public relations intern before progressing to the role of special project contractor.

Why Digital Media?

After working in the corporate world for over a year, I noticed a demand in the marketing field for people with fresh perspectives on the digital strategies needed to take businesses to the next level. In an era when all companies are moving toward an increasingly digital marketing mix, I’ve become fascinated by the ways digital media can transform brands. The interdisciplinary approach of the MDM program gives me an opportunity to combine my experience in marketing with the knowledge of digital media critical for success in today’s business world. My focus in the program will be on integrating traditional marketing strategies with digital media concepts and investigating the tools and technologies available to help brands connect with their audiences, increase engagement and shape customer experiences.