Airport Mobile Readiness

About the Project

Using a list of the Top 100 Airports from Flight Global, the researchers used both a mobile phone and desktop computer to identify mobile strategies used by airports. The goal of the research was to benchmark the airport industries use of mobile strategies for travellers. The study was done in collaboration with Chris Adams, Director of Research and Online Marketing at Miles and the commercial sponsor of the project.

About the Researcher

Dr. Chris Gibbs specializes on researching digital shifts related to the marketing of leisure industries. His research is focused on proving marketing leaders with the insight to plan and predict future shifts in digital marketing.