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4 – Step Approach to Networking

A handshake

Approach 

When you network it will be up to you to approach people, either in person at an event or you may reach out to them online. When you approach someone, you are making a first impression and you want to make sure it counts.

Build Rapport 

Networking is based on building relationships and in a conversation it is crucial to build rapport. Be genuine when building rapport and focus on the other person just as much as you focus on yourself.

The Ask

While it’s great to build relationships with people, when you network you may have a specific goal and at some point in the conversation you will need to focus on accomplishing your goal. The goal may be to set up an information interview or even to have contact information shared.

Begin by asking for their contact info, perhaps with a comment that you would like to stay in touch or discuss a topic further. DO NOT ask for an interview or hand over a copy of your resume when you first meet a new contact. Wait until you have established rapport and follow up with strategies that will allow you to reach your goal. 

Follow Up 

It is crucial to follow up in a timely manner, especially if you want people to remember you. Following up is professional and allows you to maintain a relationship with the individuals you’ve met through networking.