Digital Privacy Literacy and Privacy Preservation: Towards a New Scale

In digital environments, individuals often disclose personal information, despite expressing privacy concerns leading to a contradiction dubbed the privacy paradox. One solution to possibly solve the paradox is the notion of digital privacy literacy, whereby individuals who are more literate with respect to preserving privacy have been shown to engage in better privacy management. However, the most comprehensive framework to measure digital privacy literacy suffers from Eurocentrism given the legal dimension of the framework only reflects European legislation, rendering it inapplicable outside of the European Union. To address this issue, this research proposes developing a novel scale that reflects the Canadian privacy legislation to examine Canadians’ privacy literacy rates and their influence on privacy-protective behaviours.

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