Local vs. Visitor Motivations at Farmers Markets

About the Project

This research aimed to examine the customer motivations of farmer’s market patrons while also examining the differences in patrons between residents and visitors. Examining two markets in Toronto – St Lawrence Market and Liberty Village market 322 useable surveys were analyzed through SPSS. Questions were broken down into four: perceptions, motivations, benefits, and demographics (including age, gender, ethnicity, etc.).

About the Researcher

Rachel Dodds is a Professor at the Ted Rogers School of Hospitality and Tourism Management . Mark Holmes is a Professor at George Brown College.