DMO Global Mobile Readiness

About the Project

To understand how mobile ready the world’s Destination Marketing Organizations (DMOs) are, the researchers undertook a web scan. The official websites of 233 DMOs were reviewed in July 2014 using both a desktop computer and mobile file to find evidence of consumer accessible mobile platforms. The goal of the research was to identify whether destinations had mobile-ready web platforms for travelers. The study was done in collaboration with Chris Adams, Director of Research and Online Marketing at Miles. Miles was also the commercial sponsor of the project.

About the Researcher

Dr. Chris Gibbs specializes on researching digital shifts related to the marketing of leisure industries. His research is focused on proving marketing leaders with the insight to plan and predict future shifts in digital marketing.