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Headshot of Reem El Asaleh

Dr. Reem El Asaleh

Associate Professor
OfficeHEI 204
Phone416-979-5000 ext. 556068
Areas of ExpertiseDigital Asset Management (DAM) is rapidly evolving, driven by digital expansion and AI integration, with COVID-19 accelerating its adoption across industries. At the Lab of Excellence in Digital Asset Management (LED) Lab, we explore DAM’s interdisciplinary role, focusing on technological innovation, workflow automation, business models, and societal impact. We are also committed to examining EDIA challenges in digital media, addressing metadata biases, accessibility barriers, and representation gaps. Our research aims to integrate inclusive design into DAM strategies and bridge its intersection with graphic communications, fostering a more equitable digital ecosystem.
https://orcid.org/0009-0002-1629-9003 (external link) 

Biography

Dr. El Asaleh is an accomplished Associate Professor of Graphic Communications Management at The Creative School. Her dedication to teaching has earned her prestigious recognition and awards, highlighting her exceptional impact on graphic communications. She is a member of TMU’s graduate studies under the Master of the Digital Media Program and PhD in Media and Design Innovation Program within The Creative School. 

In her current role as the faculty advisor of the GCM Colloquium, Dr. El Asaleh plays a crucial role in guiding and mentoring students as they organize this annual event. The GCM Colloquium serves as a platform for industry professionals to share their expertise on specific themes, providing valuable insights into the current trends within the dynamic graphic arts industry. Furthermore, she has previously served as the Dimensions Faculty Lead for The Creative School, displaying her commitment to addressing Equity, Diversity, Inclusion, and Accessibility (EDIA) barriers within the post-secondary scholarly, research, and creativity (SRC) ecosystem.

With her expertise in computer science and graphic communications, Dr. El Asaleh has led several research projects that have addressed critical issues in the graphic arts industry. Her work has been published in top-tier academic journals and technical conference proceedings. As the director of the Lab of Excellence in Digital Asset Management (DAM) (LED – www.ledtmu.com (external link) ), she heads the world's first and only lab dedicated to fostering in-depth research and education in Digital Asset Management technology. Dr. El Asaleh's research interests extend emerging pre-media technologies, digital asset management, colour science and EDIA in Graphic Communications.
 

Education

Ph.D., Paper Engineering, Chemical Engineering and Imaging, Western Michigan University

M.Sc., Paper Engineering, Chemical Engineering and Imaging, Western Michigan University

B.Sc., Computer Science, United Arab Emirates University
 

Selected Courses

GCM 460 – Asset Management for Graphic Communications

GCM 461 – Workflow Automation
 

Areas of Academic Interest

Colour Management; Emerging Pre-Media Technologies; Digital Asset Management; Equity, Diversity, Inclusion and Accessibilities (EDIA) practices and Applications in graphic communications
 

Selected Publications

Embracing integrated tech in graphic communications: Industry 5.0 perspectives, Journal of Print and Media Technology Research, March 2024, L. Trepanier, A. Syeda and R. El Asaleh, 17 - 34

Designing Inclusive and Equity Learning Activity Materials for Research Methods and Capstone Courses (Poster Presentation), 2024 TMU Learning & Teaching Conference, May 2024, A. Soudi and R. El Asaleh

Integrated Technologies in the Creative Arts Industries, Systematic Review, Challenges and Outlook, Proc. Technical Association of the Graphic Arts (TAGA 74th) Annual Conference, March 2022, A. Syeda and R. El Asaleh

Accuracy of spot color reproduction in a 7-color, expanded gamut, flexographic printing system, Journal of Print and Media Technology Research, June 2022, R. El Asaleh, M. Habekost and A. Sharma, 99 - 118

Brand colour reproduction using Expanded Gamut technology with Offset printing, Technical Association of the Graphic Arts (TAGA2019), March 2020, R. El Asaleh, M. Habekost and E. Biga 
 

Social Media Accounts

LinkedIn: https://www.linkedin.com/in/reem-el-asaleh-650a3710/ (external link) 

Instagram: https://www.instagram.com/reemelasaleh/ (external link)