Biography
Donna Abdelrazik (Razik), MSc (Packaging Value Chain), is a design leader, educator, and technical packaging specialist with 20 years of experience in the CPG alcohol beverage sector and graphic arts industry. She has been teaching in Graphic Communications Management at The Creative School, Toronto, Canada, since 2017 supporting the packaging concentration courses and other foundation curricula. Donna focuses on the experiential learning journey for her students and incorporates industry challenges into her curriculum for students to research viable solutions. Her approach to pedagogy is inclusive and empathetic.
Previously, a senior leader in creative services at Molson Coors, she led the development and commercialization of packaging, print innovations such as the Coors Light thermochromic ink blue mountains, and graphic communications for the organization’s brand portfolios. She is an active member of PAC, a previous chair of the global packaging leadership executive committee, and a current judge in the International and Canadian packaging innovation category.
Education
- BTech, Ryerson, GCM
- MSc (Packaging Value Chain), Cal Poly
- Project Mgmt, Humber
Research Interests
- Packaging and Print sustainability initiatives, life cycle analysis
- Packaging consumer purchase behaviours and management methodologies
- Accessible package and UX design strategies
- Packaging print innovation and smart technologies (thermochromic, photochromic, tactile, data-driven design)
- Package Prototyping (low to high fidelity applications)