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Off-White
Black Logo Mask
Off-White
Milan, Italy; mask made in Portugal
100% cotton jersey with elasticized straps
2020-2021
FRC2021.01.007
As COVID spread around the globe, face masks evolved from essential personal protective equipment to coveted fashion accessories. Within the first three months of the pandemic, an Off-White face mask became the most searched-for fashion item online.1 Beyond being fashionable, face masks like this one by high-end labels arguably represent a wearer’s status and privilege, highlighting the contrast between excess and necessity.
off---white.com (external link)
@off____white (external link)
1 https://www.vogue.com/article/off-white-face-mask-hottest-item-of-2020-lyst (external link)
![Mannequin head wearing a black face mask which white text reading "Off-White 2013"](/content/dam/fashionresearchcollection/mask-images/FRC2021.01.007_View1.jpg)
![Inside of the face mask with a filter pocket and Off-White tag](/content/dam/fashionresearchcollection/mask-images/FRC2021.01.007_View4.jpg)
![Side view of the mannequin head wearing the black Off-White mask](/content/dam/fashionresearchcollection/mask-images/FRC2021.01.007_View2.jpg)
![The label attached to the face mask with the Off-White Logo in blue](/content/dam/fashionresearchcollection/mask-images/FRC2021.01.007_View5.jpg)
![Close up of the Off-White face mask](/content/dam/fashionresearchcollection/mask-images/FRC2021.01.007_View3.jpg)
![Silicone tags with the Off-White logo and information about the mask](/content/dam/fashionresearchcollection/mask-images/FRC2021.01.007_View6.jpg)