This is an exciting time to work in the field of marketing with all of the innovative new ways to engage with consumers. Learn how to interpret and respond to customer needs better than the competition by analyzing consumer trends, competitive activity and other factors.
Work term scheduling is noted in the Sequence of Academic and Work Terms for Co-op Program section(s).
The School offers an optional co-op program which provides graduates with up to 16 months of work experience integrated into their academic program. The co-op option extends the program by one year. The School cannot guarantee work term jobs, but the Business Career Hub and the School will prospect for employers and make every effort to locate suitable positions, as well as be available to advise students on their search for program related jobs. The co-op program enables students to earn prevailing wages for the level of responsibility and contribution of the jobs they perform and thus finance at least part of their university education.
*ENT 101 and MKT 100 will be timetabled either in 1st or 2nd Semester.
Note: Students planning to enter the Marketing Management Major must obtain a grade of at least 2.67 (B-) in MKT 100.
Business Management students must declare their Major before course intentions in March of their first year. See How to Change My Plan or Major for more information.
Students wishing to be considered for this program must apply for admission into the co-op option after the fourth semester of the program. Admission into the co-op program is based on the following four items:
Recommended CGPA of 3.00 (or higher). Subject to competition, grades above the minimum may be required.
Evidence of superior oral and written communications skills
Interview
Resume/Cover Letter
1st & 2nd Semester
The first two semesters of the program are common for all Business Management Majors.
*ENT 101 and MKT 100 will be timetabled either in 1st or 2nd Semester.
Note: Students planning to enter the Marketing Management Major must obtain a grade of at least 2.67 (B-) in MKT 100.
Business Management students must declare their Major before course intentions in March of their first year. See How to Change My Plan or Major for more information.
Please be advised that this schedule may be subject to revisions.
Work terms are graded on a pass/fail basis. Each work term is assessed by the Co-op Faculty Advisor on the basis of the student's comprehensive written report and the employer's evaluation of the student's performance on the job.
Students are expected to follow the sequence prescribed for their program. Graduation with the co-op designation requires successful completion of a minimum of 3 work terms.
Direct Entry students will normally be admitted into 5th semester (3rd Year) of this program. Students should refer to their Offer of Admission for details.
Students wishing to be considered for this program must apply for admission into the co-op option by September 30. Admission into the co-op program is based on the following four items:
Recommended CGPA of 3.00 (or higher). Subject to competition, grades above the minimum may be required.
Evidence of superior oral and written communications skills
Please be advised that this schedule may be subject to revisions.
Work terms are graded on a pass/fail basis. Each work term is assessed by the Co-op Faculty Advisor on the basis of the student's comprehensive written report and the employer's evaluation of the student's performance on the job.
Students are expected to follow the sequence prescribed for their program. Graduation with the co-op designation requires successful completion of a minimum of 3 work terms.
Direct Entry students will normally be admitted into 5th semester (3rd Year) of this program. Students should refer to their Offer of Admission for details.
*ENT 101 and MKT 100 will be timetabled either in 1st or 2nd Semester.
Note: Students planning to enter the Marketing Management Major must obtain a grade of at least 2.67 (B-) in MKT 100.
Business Management students must declare their Major before course intentions in March of their first year. See How to Change My Plan or Major for more information.
