ITM 745

This course explores the application of Generative Artificial Intelligence (GenAI) within a business context, focusing on how GenAI technologies can drive innovation, enhance decision-making, and create new value across various industries. Students will gain a foundational understanding of the underlying principles, models, and techniques used in GenAI. The course will also address the ethical considerations that businesses must navigate when integrating GenAI into their operations and the impact of GenAI on society. Through hands-on projects, students will develop the skills necessary to critically evaluate and implement GenAI models that align with business objectives.