JRN 842

In this course, students learn to take control of their careers by creating unique personal brands and developing effective audience-building strategies. Students will apply marketing principles, digital content-building techniques and social media analytics towards the process of conceiving a personal brand. The coursework drives toward the launch of a professional-level, personally branded website that includes custom design features and specialized content for a target audience. (Replaces JRN 803 and JRN 316.)