GCM 824

The pace of innovation in new consumer products means that packaging systems need to be nimbler than ever. In this course students will learn 2D and 3D package prototyping techniques which allow entrepreneurs to envision their product before it even exists! The course will focus on packaging design for start-ups in consumer goods such as food and wellness. Students will learn how to create a package design that responds to the unique needs of e-commerce and niche retail. Common package structures such as boxes, pouches, and labels will be explored. At the completion of the class students will have a technical understanding of how to provide clients with a digital rendition of their future product.