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GEO 521
Geodemographics
This course surveys practical, conceptual, and methodological issues associated with the application of geographical techniques to marketing and retail site selection. Emphasis is placed on the use of socioeconomic and demographic data at various spatial scales. Methods include a variety of multivariate techniques focusing on market definition and segmentation, including extensive use of cluster analysis. The course also covers a multitude of management issues associated with the use of geodemographic and related data sets.
Weekly Contact: Lab: 2 hrs. Lecture: 1 hr.
GPA Weight: 1.00
Course Count: 1.00
Billing Units: 1
Mentioned in the Following Calendar Pages
*List may not include courses that are on a common table shared between programs.
- EUS 401 - Patterns of Demography and Environment
- GEO 871 - The Professional Geographer
- GEO 873 - Geographic Entrepreneurship and Consulting
- Geographic Analysis
- Geographic Analysis Core Elective Table II