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RTA 916
Advanced Media Marketing
Building on the concepts introduced in RTA 906 this course explores effective marketing and promotion techniques for various specific media products. Specific areas of discussion include brand development strategies and detailed marketing plans which encompasses a strong communications mix across all platforms.
Weekly Contact: Lecture: 3 hrs.
GPA Weight: 1.00
Course Count: 1.00
Billing Units: 1
Mentioned in the Following Calendar Pages
*List may not include courses that are on a common table shared between programs.
