You are now in the main content area
JRN 842
Building the Brand
In this course, students learn to take control of their careers by creating unique personal brands and developing effective audience-building strategies. Students will apply marketing principles, digital content-building techniques and social media analytics towards the process of conceiving a personal brand. The coursework drives toward the launch of a professional-level, personally branded website that includes custom design features and specialized content for a target audience. (Replaces JRN 803 and JRN 316.)
Weekly Contact: Lab: 3 hrs.
GPA Weight: 1.00
Course Count: 1.00
Billing Units: 1
Mentioned in the Following Calendar Pages
*List may not include courses that are on a common table shared between programs.
