RMG 806

Category Management for a retail buying and merchandising team requires understanding how different product groups and placement play a specific strategic role within each store. Balancing the right assortments, shelf space, and product placement decisions is directly related to shopper satisfaction, brand growth, efficient inventory management and profitability. In this course students will learn the foundations of category management theory, how to build effective planograms, the importance of collaborations between retail buyers and their suppliers/vendors, along with the strategies used across different categories in apparel, food and consumer packaged goods, toys, hardware and more.