Ying Zhu

Ying Zhu is an Associate Professor  in the Faculty of Management at the University of British Columbia, Okanagan campus. She holds a PhD in Marketing from the Mays Business School at Texas A&M University. Her research has been published in prestigious journals such as American Psychologist and European Journal of Marketing and more. She has also presented at leading conferences, including the American Marketing Association and the Society for Consumer Psychology. Her research has been supported by an SSHRC Insight Development Grant and an SSHRC Insight Grant.

In teaching, she covers digital marketing, consumer behavior, and marketing strategy, earning recognition for her teaching excellence, including multiple awards. Having lived, studied, and worked in China, Canada, and the United States, Ying is adept at incorporating her business acumen, international perspective, and research into her classroom curriculum. She places a strong emphasis on mentoring students at all levels, enjoying the process of guiding their growth in the business and academic fields.