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RMG 821

Research and Analytics in Social Media

Students will learn how to use tools to listen to conversations across digital platforms and make meaningful conclusions in a retail context. Cloud-based tools will be used to collect, analyze, and visualize publicly available online conversations from social media platforms. Topics will include collecting and storing data, studying networks and links, analyzing comments, sentiments, hashtags, and images. Ethics and other important topics will also be covered.
Weekly Contact: Lecture: 3 hrs.
GPA Weight: 1.00
Course Count: 1.00
Billing Units: 1

Prerequisites

None

Co-Requisites

None

Antirequisites

None

Custom Requisites

None

Mentioned in the Following Calendar Pages

*List may not include courses that are on a common table shared between programs.