JRN 406

This theoretical course will help students gain a better understanding of where public relations came from, how it operates in its modern context, and its effect on what journalists do. Special attention will be paid to the historical development of PR, its theoretical underpinnings, its long and tumultuous relationship with journalism and the future of PR in the age of digital media. It will address the imbalance between PR practitioners who know too much about how journalists work and, for the most part, journalists who are often willfully ignorant about the PR industry despite daily interactions.