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HTR 741
Hospitality and Tourism Research Concepts
This course examines the purposes, applications, procedures, constraints and management of applied hospitality and tourism research. It provides the potential researcher, or research buyer/user/supervisor an understanding of key issues in producing quality research through application and critique. The course also offers a framework for appraising research projects, thus enhancing the ability for management level decision-making. The course also considers the presentation and interpretation of results, tables, and graphs for actionable insight.
Weekly Contact: Lecture: 3 hrs.
GPA Weight: 1.00
Course Count: 1.00
Billing Units: 1
Mentioned in the Following Calendar Pages
*List may not include courses that are on a common table shared between programs.
- HTM 402 - Strategic Marketing Planning
- HTR 841 - Research and Data Analysis
- HTR 941 - Strategy and Leadership
- Hospitality and Tourism Management
- Minor in Marketing