CRI 840

Experiences, not products or services, increasingly drive economic growth. Sophisticated organizations capture consumers through experience initiatives, experiential marketing and user experience focus (UX). Using case studies students in this course explore the origins and theories of the experience economy and key strategies to design meaningful experiences. Students then apply their knowledge and skills and work with a live entertainment organization, like Cirque du Soleil’s Entertainment Group, on re-imagining its audiences’ experience.