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CRI 630
Advertising Theory and Practice
This course presents an overview of the advertising industry and its creative functions. It examines the interrelationship of the institutions of advertising, the advertisers, the advertising agencies and the media, and explores how advertisers are adjusting to and exploiting new digital technologies. It introduces research and details methods of determining advertising objectives, budgets, establishing target audiences, interpreting audience ratings and circulation figures. Students also gain an understanding of key ethical and legal issues particular to this creative field.
Weekly Contact: Lecture: 3 hrs.
GPA Weight: 1.00
Course Count: 1.00
Billing Units: 1
Prerequisites
None
Co-Requisites
None
Antirequisites
None
Custom Requisites
None
Mentioned in the Following Calendar Pages
*List may not include courses that are on a common table shared between programs.