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GCM 362
Web and Cross Media
This course introduces students to web design and multimedia applications as they relate to cross-media and multi-channel marketing. Students learn how to properly construct files not only for print, but also for interactive PDF, eBooks, tablet publishing, and web sites. Students learn the role of social media in cross-channel marketing campaigns, and learn responsive design principles that transcend media and platform limitations.
Weekly Contact: Lab: 3 hrs.
GPA Weight: 1.00
Course Count: 1.00
Billing Units: 1
Mentioned in the Following Calendar Pages
*List may not include courses that are on a common table shared between programs.
- FCD 362 - Web and Cross-Media Design (FCAD Elective)
- Graphic Communications Management
- RTA 963 - Web Design
