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JRN 842
Building the Brand
Students learn how to take charge as entrepreneurs in journalism and media. Students conceive, market, plan and manage independent projects, and learn to analyze target audiences and platforms. Included are the financial and legal aspects of running a small business and how to create a personal ?brand? that may enhance or outlast corporate employment. Assignments cover idea-development, pitches, and business-planning, using the latest tools for building identity, and exercises in managing business and social reputations. (Replaces JRN 803 and JRN 316.)
Weekly Contact: Lab: 3 hrs.
GPA Weight: 1.00
Course Count: 1.00
Billing Units: 1
Mentioned in the Following Calendar Pages
*List may not include courses that are on a common table shared between programs.
