CMN 324

In an organizational setting, stories are vibrant forms of expression that can enhance personal and professional success as they engage others, promote values, encourage creativity, and inspire action. In this course, students will learn the power and the craft of storytelling as a professional communication strategy. Students will be introduced to basic concepts of narratology, examine case studies that illustrate a range of storytelling principles and practices, master a set of techniques for successful storytelling, and consider how new technologies suggest new ways of telling stories.