Anatoliy Gruzd

Toronto Metropolitan University, Co-Lead Data Management, Technology and AI Adoption Working Group

EducationPhD, University of Illinois at Urbana-Champaign

Areas of ExpertiseSocial media, misinformation studies, online communities, social networks

Anatoliy Gruzd is a Professor of Information Technology Management and holds the Canada Research Chair in Privacy-Preserving Digital Technologies at the Ted Rogers School of Management, Toronto Metropolitan University. He is also the Director of Research of the Social Media Lab at the university. Anatoliy’s various research initiatives focus on studying the impact of social media platforms on communication, collaboration, information dissemination, and the formation of communities online, and how these changes affect society.

Recent Publications

Gruzd, A., Abul-Fottouh, D., Song, M. Y., & Saiphoo, A. (2023). From Facebook to YouTube: The Potential Exposure to COVID-19 Anti-Vaccine Videos on Social Media (external link) . Social Media + Society, 9(1), 205630512211504.

Gruzd, A., & Mai, P. (2020). Going viral: How a Single Tweet Spawned a COVID-19 Conspiracy Theory on Twitter (external link) . Big Data & Society, 7(2), 205395172093840.

Jacobson, J., Gruzd, A., & Hernández-García, Á. (2020). Social Media Marketing: Who is Watching the Watchers? (external link) Journal of Retailing and Consumer Services, 53, 101774.