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Our Mission
Audience Lab is an innovative and interdisciplenary research network that aims to understand contemporary media consumption and user/audience experiences.
We tackle challenging questions related to audience research, digital communication, and human-computer interaction and specializes in trend analysis, persona development, and millennial/generation Z research. We consider audiences to be made up of users, players, and citizens. Our team and capabilities continue to grow alongside our growing base of industry partnerships.
What Do We Do?
Audience Analytics
Mixed-Research Methods
Trend Analysis
