Jamie and Ruby Alexander

When Jamie Alexander could not find a good bathing suit for his transgender daughter Ruby, he approached the Ryerson Fashion Zone with an idea to create his own. From there, Jamie and Ruby joined the DMZ and RubyShines was born, a company that makes bathing suit bottoms for transgender girls. The company has made a positive impact on the LGBTQ2S+ community and garnered significant media attention, where Jamie and Ruby have been sure to promote Ryerson as part of their success.