Brian Cooper

As the CEO of the marketing agency MKTG, Brian Cooper has helped the Ted Rogers School of Management deliver its unique sport business education to undergraduate, graduate and executive learners. In the 1990s, Brian was the president of the Toronto Argonauts. He later joined Maple Leaf Sports & Entertainment where he helped launch the Toronto Raptors. Now, as a key member of the Future of Sport Lab Advisory Committee, Brian shares with students the lessons gleaned from his decades of sport and sponsorship marketing experience.