Noura Sakkijha

Noura Sakkijha (Co-Founder and CEO of Mejuri) is the third generation in a family of jewellers, exposing her to the production techniques and the complexity of fine jewellery design at an early age. While she loved fine jewellery, the traditional aspect of men purchasing for women didn’t resonate with her. She chose to pursue another passion and studied industrial engineering at the University of Jordan. This led her to immigrate to Canada to receive her MBA at the Ted Rogers School of Management and work in consulting at one of the top financial institutions in Toronto. Though she loved her job, fine jewellery was always on her mind. In 2015, Noura made the decision to leverage her learnings from the industry and her deep understanding of supply chain to create Mejuri, the category-defining jewellery brand. In doing so, Noura and her team have redefined the way individuals think of and purchase fine jewellery: for themselves. Since Mejuri’s inception, Noura has built a brand on the foundational principles of empowerment, inclusivity and innovation—one that encourages everyone to buy the diamond for their own damn self!